Moxsie, the community driven, online fashion store, is partnering with Badgeville to create custom social rewards like virtual badges and buyer expertise levels for participants in their biweekly #BuyerChats.
#Buyerchats are a clever way to get the customers directly involved in Moxsie’s fashion buying process. They are regular events that involve Moxsie’s 115,000 Twitter followers, turning them into virtual buyers and providing real-time feedback for both Moxsie and designers. By posting twitpics of things like items they may sell or behind the scenes shots of photoshoots, the customers can express their opinions on the merchandise and styling, and have a hand in what eventually goes on the site or what quantity is purchased.
The new badge program will give a social media/game-play spin on the process. Based on the quality of feedback, participants can earn discounts, points and badges that progress with their level of expertise.
The first #BuyerChat to utilize this new badge-filled system will be on December 16 , starting at 11:30 a.m. PT. It will feature Moxsie’s favorite gifts and stocking stuffers, like Oclock watches, Urbanears headphones and Clocky and Tocky roving alarm clocks.